Music from hip hop icon, U-God of the Wu Tang Clan, has been chosen by Don King to rev up sports fanatics everywhere. The legendary boxing promoter has again included multiple tracks from U-God’s new release “Mr. Xcitement” (due in stores September 13) in spots advertising the forthcoming Global Glory: Battle For Pride And Country event
The fight is scheduled to take place on August 13, 2005 at Chicago’s United Center. Both the event’s 30 minute TV Preview and radio advertising are currently airing multiple times daily featuring U-God’s tunes.
This is not the first time U-God’s infectious brand of thrilling hip hop has been used by King. In May, the marketing guru used U-Gods’s “Mr Xcitement” to promote the Trinidad – Wright match in Las Vegas. The album was used exclusively in the 30 minute TV Preview that air multiple times daily on the Direct TV/HBO outlets for three weeks leading up to the fight as well as airing inside the MGM Grand Casino on their in-house cable system. The match itself was near the top of all boxing pay-per-view events, proving that Xcitement was definitely generated. Don King was so pleased with the promotional power of the song that he thanked U-God for the music in the national press conference.
With both men possessing an invaluable ability to command attention wherever they go and in whatever they do, the marriage of Don King Productions and U-God has proven to be perfect one. Fans of both should be sure to check out the “Don King Speaks To U-God” skit on Mr. Xcitement to get an additional dose of the stars. As the man himself would say, “Only In America!”
For more information, please contact Erin Burke at 917-689-4975.
City Food Tours & Events, New York City’s most critically acclaimed food tour and artisan event company is proud to announce that due to popular demand, it will be starting regularly scheduled public food tours of the Lower East Side beginning immediately. The Lower East Side food tours will be running 5 times a week, once a day, Wednesday through Sunday. Tickets are now available for purchase at www.cityfoodtours.com . The price is $40 per person. Both day and evening tours are available.
According to City Food Tours & Events founder/president, Joyce Weinberg, a food industry expert, the Lower East Side food tour consists of a “two hour guided walk which includes tastes of some of the best food and beverages this thriving culinary mecca has to offer.”